Weird new concept restaurant in Dubai

I don't know if this bothers me because it's not P.C. or because it's too weird. I think that if I got to chase the buffalo around with a spear, it might be cool. It's apparently a South African restaurant chain. "Steak ranches"--what are those?!

In Arabic, it's called "Spear", by the way.
I give them at least 1 point for the teepee ceiling lamps, though!